Privacy Policy

Privacy Policy

Last Updated: March 10, 2026

Developer: Ejaz Company (Ejaza) in collaboration with MZN

At Nua, we are committed to safeguarding your health and personal data. This policy explains how we collect, process, and protect your information to deliver a personalized AI-driven health and fitness experience.

1. Information We Collect

A. Account and Identity Information

Basic Data

  • Name
  • Mobile number (KSA or Jordan) for OTP verification
  • Date of birth
  • Gender

Language Preferences

  • Your choice of English or Arabic to deliver a localized interface.

B. Biometric and Physical Measurements

Profile Metrics

  • Current weight
  • Height
  • Body fat percentage
  • Physical activity level

Health Goals

  • Primary objective (e.g., Lose Weight or Build Muscle)
  • Perceived obstacles
  • Target duration (1 month, 3 months, 6 months, or 1 year+)

Mathematical Processing

We use this data to apply the Mifflin-St Jeor Equation to calculate your Basal Metabolic Rate (BMR) and daily caloric needs.

C. Wearable Device & Health Kit Integration

With your explicit consent, Nua integrates with platforms such as:

  • Apple Health
  • Google Fit / Health Connect
  • Garmin
  • Huawei
  • Whoop

Activity Data

  • Steps
  • Distance
  • Active calories burned
  • Exercise types

Vital Data

  • Resting heart rate
  • Active heart rate
  • Blood oxygen (SpO₂)
  • Respiration rate

Sleep Data

  • Deep sleep
  • Light sleep
  • REM cycles
  • Awake time

Preference Matrix

If multiple devices are linked, our system prioritizes the most accurate data source to prevent double counting of steps or calories.

D. Multimedia and AI-Powered Data

Nutrition Analysis

  • Meal photos
  • Voice recordings describing food

These inputs are processed using AI to estimate macronutrients such as protein, carbohydrates, and fats.

Visual Documentation

  • Before and after progress photos
  • Uploaded InBody report scans

Weight Entry Logic

Weight entries are limited to one entry per day. If a new weight is entered on the same day, it will overwrite the previous record.

2. How We Use Your Information

  • Dynamic Plan Calibration: Build personalized nutrition and exercise plans that update whenever your profile changes.
  • Nua Today & Streak System: Analyze your 30-day consistency to generate motivational insights.
  • AI Processing: Convert unstructured inputs (photos or voice) into structured nutrition data.
  • Offline Mode: When activated, integrations and AI services are disabled and only manual inputs are processed.

3. Data Sharing and Disclosure

No Sale of Data

We do not sell or rent your personal or health data to third parties.

Service Providers

  • SMS providers for OTP verification
  • Cloud hosting services
  • AI processing services

These partners are bound by strict limited-use agreements and cannot use your data for advertising or credit evaluation.

Cross-Border Data Transfer

Sensitive data is encrypted during transmission and storage in compliance with applicable data protection regulations, including Saudi Personal Data Protection Law (PDPL).

4. User Rights and Data Control

  • Profile Updates: You can update your measurements and goals anytime through your profile.
  • Device Management: You can unlink wearable devices or health integrations at any time.
  • Right to Deletion: You may request permanent deletion of your account and associated data.
  • Notification Control: You may enable or disable goal reminders and motivational notifications.

5. Data Security

We implement strong encryption and security measures to protect your personal data. Progress photos and medical reports remain private and visible only to the user inside the application.

6. Contact Us

For questions regarding this Privacy Policy or your data rights:

Ejaz Company (Ejaza)